The world has changed and with it the way we market to it. Marketers and business owners alike are noticing that the old ways of building business and customer relationships just aren’t working the way they used to. There’s a fundamental shift happening, and in order to stay ahead of the curve, you need to adjust with the times.
But how? How do you know what works and what doesn’t? At what stage do you say, “That’s it! Let’s call the experts!”
Here are some signs you’re ready to take that big step and finally hire a marketing company.
1. You look at all the new tools, tips and tricks available to marketers, and are more frustrated than excited.
It’s practically a full-time job keeping up with all the new tech and strategies required to do relevant marketing, so it’s understandable to feel frustrated. If you don’t have anyone on the payroll with the right expertise, and they don’t have time to catch up, then it may be time to consult specialists.
2. You don’t have enough marketing assets.
Going to the big tradeshow but realized your brochures are years out of date? As much as we would like to have a complete marketing library and all the assets we need, the fact of the matter is most businesses don’t have the manpower or time to produce them all. But you can hire people who do.
3. You want to get the most bang for your marketing buck.
There are many places your marketing budget can go, but not all of them are the right choice. A good marketing agency will recommend the best way to get value from your budget while taking the work off your hands.
4. Your team is stretched thin.
Is your team overworked? Hiring an agency allows you to work with an entire team of marketing experts at a fraction of the cost. You can support your existing team and offload their work to the marketing agency. This gives your employees time to focus on more valuable work, like strategy.
5. Your sales team isn’t getting enough high-quality leads.
Sales and marketing are two sides of the same coin. An effective marketing strategy draws in a constant stream of interested customers by virtue of a strong and compelling marketing message. If your sales aren’t getting enough of those, it may be time for you to have an outside agency look into what you’re doing, and see if your marketing strategy can be improved.
So what do you think? Are you ready to hire a marketing company? If not, don’t fret. There’s still time for you to do some internal reviews and get yourself ready before taking the plunge.