How to Use AI for Copywriting Without Losing Your Brand Voice

Only copywriters use AI well.

the vast majority of people who know nothing about copy and persuasion all sound like a bad infomercial.

AI is a great tool for copywriters for speed if you know what you're doing. just like a drill is a great tool for speed if you know how to build a house

But if you don't, you'll just end up with a lot of screwed wood and an unstable foundation!
It stops the average person. from learning the actual principles.
It stops them from studying the copywriting legends!

The psychology behind certain frameworks and copy structure.

Prompt engineering is great, but if you don't understand how to edit the output, you're just playing Russian roulette with your brand.

Without understanding

• Your brand
• Your unique story
• Why something works
• And your unique tone of voice and style

You're playing with fire with your brand and risk losing trust with your audience

When I work with a brand on restructuring their messaging and positioning and building out their blueprint.
there are a lot of things that I need to learn about the brand, even if I've worked with the exact same niche or product

During that research phase, AI helps to speed up the data and information I need to collect.

And that's usually enough to crank out some high-converting ad campaigns.

But hands down, every time I interview actual customers, things just click!

To actually hear;

↳ The words people use
↳ How they describe the product
↳ Their reactions when talking about the brand
↳ Verses their reaction when describing competitors

These things make a HUGE difference.

Armed with your

• Brand strategy and positioning
• Insight from your customer avatar
• Tone of voice, style and personality
• And a firm understanding of persuasion copywriting

AI is an amazing tool to crank out words fast because all of the real work is done!